Likert Scale Definition, Examples, How to Create & Analyze Survey Data
Everyone wants to run an effective and successful business and for that most important thing is to listen what customer has to say about product and services. Customer-focused organizations are 60% more beneficial than those that give more attention on other parts of the business.
How would you find out what your customer wants from your product/service?
The answer is simple: Through research.
A large number of organizations do different kind of researches to understand what their customers expect from their product or services so that they can give better experience to their customers. Next question which comes in mind is to record and report/illustrate the customer responses in the best way which give insightful information to your business.
Different sorts of rating scales have been created to present customer responses but the best and most generally used one is Likert scale.
What is Likert Scale?
Definition: A Likert scale is utilized by expert analyst and researchers to record the responses of respondents and is along these lines ideal for gathering client input. Likert scale, also known as satisfaction scale or rating scale, is a 5 or 7 point scale which gives customer option to express how much they satisfied or dissatisfied /agree or disagree with a particular statement related to your product, service or your company.
The Likert scale is not quite the same as different scales. It can be use where you want to do survey and collect the customer responses on rating scale of 1–5 or 1–7. Some examples of using are
· Company conducting survey to get customer feedback
· HR doing survey on a specific topic and collecting its employee’s responses.
· College wants to know about their services and wants the student’s opinions.
· Researchers wants to collect data on a specific topic from their target audience
· Organization wants to compare their product or service with their competitors in the market
These are the some of the examples where using Likert Scale is very beneficial. After collecting the responses using Likert scale next Likert Chart will help to visualize that data to extract insightful information from it.
In this article, we will learn how you can draw Likert Scale Chart in Google Sheets or Microsoft Excel after collecting data.
How to create Likert Scale Chart in Google Sheets or MS Excel/Office 365?
Company in which Michael is working wants to know about how customers feel about their new launched product so Michael has been given a task from his manager to conduct a survey about this new product. Company is interested to know how its customers feels about new product so that they can handle issue if any at the early stage. Michael arranged a survey and sent it to customers through email so that they can provide him feedback. He picked a 5 Point Likert scale survey for his research since he wants customers to provide feedback effectively in no time.
He didn’t need his customers to offer long responses as this may be a mood killer keeping the customers from participating in the review. In around a month he got responses from most of the clients. He accumulated that information and put this in Google Sheets.
Information looks like as following
He installed ChartExpo for Google Sheets from the Google Store.
The tool is also available for Excel users. You can get ChartExpo for Excel from here.
After Installing.
· First opened Google Sheets in Chrome program, tapped on Add-ons > ChartExpo > Open
· In case of Excel Go to Insert > My Apps > ChartExpo for Excel
· Click on the + sign to create new chart
· Then go to Specialized Survey Charts and afterward tapped on Likert Scale Chart.
· Select the Sheet Name on which you have data for Likert Chart. Click on Add new metric and then select the column which has the numerical values, in this case Participants.
· After selecting the metric first select the question column as a first dimension. In this case it is named as Question.
· Now it’s time to select the second dimension which is basically the rating scale of Likert Scale. In this case the column named as Rating.
· After selecting these 3 columns you can click on “Create Chart” button.
· You can Edit chart. Change font size, colors , chart size and do many more things with the chart to make it more
Michael created this beautiful visualization by following these quick steps.
You can install ChartExpo tool from following links to create beautiful interactive Likert Scale Chart and many more complex visualizations in few clicks without coding:
ChartExpo for Google Sheets: https://chartexpo.com/utmAction/OSt1dCtncytOUyttbnMr
ChartExpo for Microsoft Excel: https://chartexpo.com/utmAction/OSt1dCtncytOUyttbnMr
Insights:
After creating this beautiful visualization extracting information was piece of cake. First thing to understand is what each color represents so that you know what useful information you can extract from it. In the above visualization colors are as follows:
· 1 is represented by Red color
· 2 is represented by Pink color
· 3 is represented by Gray color
· 4 is represented by Light Green color
· 5 is represented by Dark Green color
The top bar shows the overall rating depending on the ratings of other question. The other 5 bars represent ratings on each question.
From the above chart Michael was able to identify a very important thing about product and that was in question number 4 which was “How easy to use product is?” The above Likert Scale Chart shows that everything about the product is on the positive side except its usage. Means the product is hard to use and that because less people to recommend it to others otherwise it was a good product on Price, Quality and working aspects.
The Likert Scale is useful in surveys where you do not want much time from customers and want the responses on 5 or 7 point scale. Likert Scale helps researchers to increase the response rate from customers as it is easy to give responses in this format.
Video Tutorial: How to Create Likert Scale Chart for Likert Scale Data Analysis
In the following video you will learn how to create beautiful visualization to present your survey results obtained from 2–10 point Likert Scale for analysis, reporting and presentation.
Visualizations for Survey Analysis:
There are some other visualizations as well which you can use for your survey analysis. Some of them are:
· Score Detail Chart
· Score Bar Chart
· Score Summary Chart
· Rating Bar Chart
· Rating Chart
· Likert Chart
